Good old S4C – they’ll keep looking after our Welsh football coverage

S4C has renewed its commitment to Welsh domestic football for the next three years, with Sgorio continuing to provide free-to-air coverage of the Novira Cymru Premier, the Genero Adran Leagues, the FAW Welsh Cup and the Bute Energy Welsh Cup.

For the 19th consecutive season, Sgorio will be an official broadcast partner of Welsh domestic football, offering more than 40 live matches every season from Wales’ leading league and cup competitions, alongside highlights, goals, analysis and exclusive content across broadcast, digital and social platforms. 

Selected Novira Cymru Premier fixtures will be shown live on S4C, S4C Clic, BBC iPlayer and Sgorio’s YouTube channel, with four of the first eight selected fixtures taking place on Friday evenings. Saturdays will be the other regular match day for Sgorio fixtures.

The new Novira Cymru Premier season gets underway on 31 July when Barry Town United host Cambrian United, live on S4C Clic, BBC iPlayer and Sgorio’s YouTube channel. Matches will be available with English and Welsh commentary.

In the Genero Adran Leagues, Sgorio has increased its commitment to the women’s game with ten live games each season, featuring the best fixtures in the Genero Adran Premier, the Genero Adran Trophy and the Bute Energy Welsh Cup. 

Along with comprehensive digital content on Sgorio and S4C Chwaraeon’s social media platforms, followers of club football can enjoy three more years of the beautiful game in Wales, all free to air.

S4C’s offering complements the recently launched Cymru Football TV platform, where every Novira Cymru Premier fixture will be streamed live, alongside further broadcast arrangements to be announced.

Sue Butler, Head of Sports at S4C, said: “We are delighted to continue our long-standing partnership with the Football Association of Wales and to extend our coverage of Welsh domestic football into a third decade at an exciting time for fans as the Cymru Premier increases to 16 clubs.

“S4C has been at the forefront of Welsh domestic football coverage and S4C remains the leading free-to-air broadcaster of Welsh domestic football, bringing supporters live action, highlights and stories from clubs and communities across Wales.” 

Jack Sharp, FAW Head of Domestic Leagues, said: “We are delighted to continue our partnership with S4C, which will see an increased number of domestic football fixtures broadcast free to air for supporters across the UK. S4C has long been a fantastic champion of Welsh football, and it was important to ensure our relationship continued as we embark on an exciting new adventure in the Novira Cymru Premier.

“Expanding our free-to-air coverage alongside the launch of Cymru Football TV has been a key pillar of our broadcasting strategy. Working with S4C, we will enhance the visibility, accessibility and reach of the domestic game, ensuring more supporters than ever before can engage with Welsh football, helping us continue to grow the profile of our competitions.”